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Persuasion Equation by Mark Rodgers, Alan Weiss

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FREE SAMPLE CHAPTER FROMJust Listenby Mark Goulston

Be sure to read Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston, also available as an ebook. The first make-or-break step in persuading anyone to do anything is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can’t break through emotional barricades.

Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people—whether they’re coworkers, friends, strangers, or enemies.

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