CONTENTS
The Basics You Need to Know, and Why You Need to Know Them
The Surprising Reasons People Say Yes and No
3 Targets, Technology, and Tactics
Because It’s Not About You, It’s About Them
Creating the Logical and Emotional Foundations of Your Argument
How You Get It, Why You Lose It, and How You Win It Back
Verbal and Nonverbal Communication Tools to Skyrocket Your Success
How to Get Agreement, Up, Down, and All Around
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