CHAPTER   6   

Power Language

Verbal and Nonverbal Communication Tools to Skyrocket Your Success

Every year around the holiday season, I like to buy books for family and friends. Independent and chain stores alike tend to have a small display behind the checkout counter featuring a colorful arrangement of classic children’s books—usually ones, such as The Berenstain Bears, that I remember reading or having read to me. Inevitably, the bookseller at the register will ask me some variation of this question: “We’re collecting new-book donations for the city’s childhood literacy programs. A single book can be used to teach hundreds of kids to read. Can you help by donating one?”

Who wouldn’t want to help kids learn to read? For a moment, I think back ...

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