O'Reilly logo

Persuasion Equation by Mark Rodgers, Alan Weiss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER   6   

Power Language

Verbal and Nonverbal Communication Tools to Skyrocket Your Success

Every year around the holiday season, I like to buy books for family and friends. Independent and chain stores alike tend to have a small display behind the checkout counter featuring a colorful arrangement of classic children’s books—usually ones, such as The Berenstain Bears, that I remember reading or having read to me. Inevitably, the bookseller at the register will ask me some variation of this question: “We’re collecting new-book donations for the city’s childhood literacy programs. A single book can be used to teach hundreds of kids to read. Can you help by donating one?”

Who wouldn’t want to help kids learn to read? For a moment, I think back ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required