Persuasion Equation

ACKNOWLEDGMENTS      

I’d like to thank Bob Nirkind, the terrifically talented senior acquisitions editor at AMACOM. His support, dedication, and guidance made this project a reality. It was also Bob’s excellent judgment that added Alison Hagge to this project. She’s an enormously gifted editor, who carefully thought through every detail, making this business book read like a novel. I’d also like to thank my literary agent, John Willig, who is also an advocate and friend; he is simply one of the best in the business.

Just when I thought I’d heard it all in my career, I found Alan Weiss. Alan has been a mentor, coach, confidant, and guide to me for almost a decade. He’s left an indelible impression on me, and you’ll see his influences all over ...