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Persuasion, 4th Edition by James Borg

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Memory magic

The impact of good recall and simple tips to improve your memory

  • ‘Ah yes, I remember it well …’
  • Coding
  • Remembering names
  • Interest is flattering
  • Making associations
  • Introductions
  • Rule 1: make sure that you hear the name
  • Rule 2: if you hear a name, make sure you put it to the right face
  • The importance of names
  • Business cards can be trumps
  • Empty promises? ‘You cannot be serious!’
  • Remembering figures
  • Remembering telephone numbers
  • The importance of memory in controlling attention

Aside from expressing a desire to become more persuasive, as far as the next ‘wish-list’ attribute that most people would like, a good memory is always near ...

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