Persuasion, 4th Edition



Memory magic

The impact of good recall and simple tips to improve your memory

• ‘Ah yes, I remember it well …’
• Coding
• Remembering names
• Interest is flattering
• Making associations
• Introductions
• Rule 1: make sure that you hear the name
• Rule 2: if you hear a name, make sure you put it to the right face
• The importance of names
• Business cards can be trumps
• Empty promises? ‘You cannot be serious!’
• Remembering figures
• Remembering telephone numbers
• The importance of memory in controlling attention

Aside from expressing a desire to become more persuasive, as far as the next ‘wish-list’ attribute that most people would ...