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Persuasion, 4th Edition by James Borg

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Mind your body language

How to read non-verbal signals from others and send out the right ones

  • Why is ‘non-verbal’ important?
  • If life is like a game of cards …
  • Using empathy to pick up signs of body language
  • Smile, and the whole world …
  • Body-language gestures
  • Avoiding negative body-language signals
  • Other gestures
  • Spatial relationships

Of course, communication is more than just speaking and listening. We also express feelings in a non-verbal fashion when we’re engaging in both of these activities: truly effective communicators can both read and use non-verbal language to increase their impact and ability to persuade.

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