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Persuasion, 4th Edition by James Borg

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Being a good listener

Why listening is so crucial

  • Running ‘tapes’ in your own head
  • I hear what you say
  • We think much faster than we can speak
  • Paraphrasing

Of all the aspects of communication, listening is the most important. Now that might not sound like good news – most of us prefer talking to listening, after all. Comments like ‘she’s a good listener’ are often made about people who don’t have much to say for themselves. Stop and think about it though.

Think about somebody you know who isn’t a good listener. Who, in fact, never seems to listen to anything you say. Frustrating, isn’t it? And how does it make you feel about that person? Chances ...

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