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Personalized Digital Advertising: How Data and Technology Are Transforming How We Market by Diaz Nesamoney

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20. Case Studies

This chapter presents a few case studies of campaigns my company Jivox (which develops technology for personalization of advertisements for major brands) has been involved with. These use cases illustrate the various ways in which dynamic ad personalization can be done. Each example is unique in terms of the data signals used, the complexity of rules and algorithms, and the complexity of managing the dynamic assets and bringing efficiencies and scale to the process through the use of technology.

While these are actual use cases that did run and were viewed by millions of people, I decided not to use the names of the brands themselves. (For more details and examples of these and other ad campaigns, visit www.jivox.com/dynamicads ...

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