Part V

The Part of Tens

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webextras.eps Visit www.dummies.com/extras/personalbranding for a list of ten keys to having a personal branding mind-set.

In this part …

  • Understand the key benefits of developing your personal brand.
  • Be aware of ways you can sink your brand if you aren’t careful.
  • Know how to best demonstrate your brand.
  • Discover how to continue to build your brand.

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