Personal Branding For Dummies, 2nd Edition

Part II

Knowing Your Brand

Go to www.dummies.com/extras/personalbranding for a personal brand profile that you can use to fill in your information.

In this part …

• Define who you are — your values, passions, strengths, skills, and more — which is why there’s a whole chapter devoted to increasing your self-knowledge.
• Identify other people who are important to your sense of self, especially in a business setting — your target audience and your competitors.
• Draft a personal brand profile. This document pulls together your key ideas about yourself.
• Forge your unique promise of value. This promise lies at the heart of who you are and what you can accomplish, which means you can’t fully tap into the power of personal branding without it.