Personal Branding For Dummies^®

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Table of Contents

Introduction

About This Book

Conventions Used in This Book

Foolish Assumptions

How This Book Is Organized

Part I: Why Is Personal Branding Important?

Part II: Knowing Your Brand

Part III: Communicating Your Brand with the World

Part IV: Controlling Your Brand Ecosystem

Part V: The Part of Tens

Icons Used in This Book

Where to Go from Here

Part I: Why Is Personal Branding Important?

Chapter 1: Showing the World Who You Are

Discovering Personal Branding

Know your brand

Communicate your brand

Control your brand ecosystem

Figuring Out Who You Really Are

Shedding others’ ideas and expectations

Getting to know the authentic you

Knowing what you need

Shaping your identity

Considering your life circumstances

Heeding your call

Owning the Business of You

Spotting your target audience

Identifying your competitors

Synthesizing what you stand for

Communicating Your Brand

Telling your story

Putting your identity in writing

Tapping in to social media

Thriving in Your Brand Ecosystem

Polishing your personal image

Connecting with your network

Living your brand at work

Chapter 2: Appreciating the Power of Branding

Eyeing Corporations: Your Initiation into the Purpose of Branding

Realizing why companies invest so heavily in branding

Crafting a positive, unique brand image

Differentiating from competitors

Connecting with customers emotionally

Considering Elements of ...