Part III
Communicating Your Brand with the World
In this part . . .
In this part, I show you how to present a central message to the world. I help you write your own story — a story that, when pared down to its essence, becomes your very own commercial. I also demonstrate how to tailor all the traditional tools of business communication (including resumes, cover letters, and bios) to highlight your story and promote your brand.
Because so much communication occurs in the virtual world, I devote an entire chapter to taking your personal brand online and making it stand out in a sea of bloggers and social media users.
Finally, I demonstrate how to craft a savvy communications plan so that you can reach out to the appropriate people; become known as a trusted expert; present a clear, consistent, and constant message; and stay ever-present in the minds of your target audience.
