Part I
Why Is Personal Branding Important?
In this part . . .
Personal branding is an ongoing, conscientious effort to show the world your best authentic self (not an inflated version of yourself that can’t be maintained). It’s the process of bringing every aspect of your life into alignment with your characteristics, strengths, values, and goals so that you can make an instant and lasting impression on the people you meet.
In this part, I focus on the why’s of creating your personal brand so that you can recognize what’s at stake — and what rewards you can reap — when you begin the work of crafting your brand.
