When pioneering “innovation for sustainable development” for a multinational corporation (MNC), I was invited to participate in a project called Vision 2050,1 organized by the World Business Council for Sustainable Development (WBCSD). In 2008 to 2009, when the world was shaken by multiple crises, such as climate change, the global financial crisis, a severe food crisis, water scarcity, and more, I witnessed the emergence of an amazing vision, a new really bold dream for humanity:
In 2050, some nine billion (all) people live well and in the limits of the planet.
When sharing this vision in deployment sessions in recent years, I used to pose the following three questions:
1. Do you think this is a desirable future?
2. Do you think—taking ...
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