Chapter 2. Changing behaviour

 

Only those who adopt change survive.

 
 --(Charles Darwin)
 

You can’t manage what you can’t measure. You can’t measure what you can’t describe.

 
 --(Robert Kaplan and David Norton)

An old Harvard professor, Fritz Roethlisberger, used to say, ‘It’s not what you don’t know that hurts you, it’s what you know that isn’t so.’ A lot of the so-called accepted wisdom about change is rubbish: it’s value-laden, prescriptive and unsubstantiated in practice. There is a strong whiff of nannyism and holier-than-thouism about much of it. If you plan to read about the subject, be prepared to kiss a lot of frogs before you find a prince.

However, if you want to start off with a prince, try reading John Kotter’s books (see References). ...

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