Acknowledgments
We'd like to start by thanking the Google Analytics team for making such a great product. Over the years numerous people have listened to our feedback, shared technical details, and given us support to share Google Analytics with the world. Thanks Alex, Phil, Nick, Amy, Eva, Brett, and Avinash for sharing everything you know.
Also, thank you to the community of Google Analytics authorized consultants, with whom we have had the privilege to interact, sharing ideas and knowledge, and who have built some of the fantastic tools and community additions we cover in this book.
A special thank you to Dave and Corey from Webshare for all their help in pulling together this project and to all the individuals and organizations who took the time to contribute case studies.
We'd also like to thank the great team at Wiley that helped pull this book together! Thanks to Stephanie for the guidance, support, and — most important — patience!
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