Chapter 15. Using the Data Export API, Community Additions, and Other Tools
IN THIS CHAPTER
Hello Data! Understanding and Using the Google Analytics Data Export API
Technical and Diagnostic Tools
Reporting Tools and Analysis Tools
Other Tools and Hacks
If you've used any Google products other than Google Analytics, or if you follow Google in the news, you probably know that Google likes to involve the online community as much as possible. The same is true for Google Analytics. Google invited marketers, developers, and general users to contribute to the development of Google Analytics in a number of ways.
In the end, we believe the involvement of the Google Analytics user community will drive much of the innovation in the Web analytics industry. Consider for a moment products like Google Maps that started out as features solely on Google's Web site. Yet, after creating the ability for others to develop tools and features and to tie into the Google Maps platform through an API, there has been an explosion of new and creative uses of Google Maps that would otherwise never have come into existence. Google Analytics supports a similar level of openness for creating new ideas, tools, and products that are based on or related to the Google Analytics platform.
This openness has resulted in many Google Analytics tools and hacks becoming available. In this chapter, we will discuss the Data Export API in further detail, as well as some of our favorite tools and hacks that can help you get more out ...
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