Acknowledgements

Writing this book would not have been possible without the support and cooperation of my family, friends and colleagues. I gratefully acknowledge the support and cooperation of my wife and children, N. R. Datta, Chairman and Managing Director of Camellia Group; Partha Pal, Deputy Director (Academics); Aveek Bhattacharyya, Business Development Head of Camellia Group; my friends and colleagues at the Camellia School of Business Management; Prof. Sudipti Banerjea, my mentor at the University of Calcutta; and all my students of Camellia Business School, Indian Institute of Social Welfare and Business Management, and various other institutes where I was earlier engaged. Finally, I congratulate the team at Pearson Education for bringing ...

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