THE SCM PROCESS
Brinkerhoff's SCM combines analysis of extreme groups—as opposed to the average-performing group—with case study and storytelling. The main purpose of a success case study is to find out how well an organizational initiative such as a training program is working. This approach is meant to identify and explain the contextual factors that differentiate successful from unsuccessful adopters of new initiatives. Brinkerhoff (2003, 2005) cites a study that identified the factors that explained why some trainees were able to use their new training to accomplish worthwhile results while others were not: support from supervisors, access to certain databases, and access to training soon after being assigned new business accounts.
Brinkerhoff ...
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