SELECTED EVALUATION MODELS

Our in-depth discussion begins with Donald Kirkpatrick's four levels of evaluation (1959), one of the most widely known models in the training and performance improvement fields. Its four component levels are reaction, learning, behavior, and results. One of its major appeals to trainers and clients has been its simplicity, although this simplicity has also attracted criticism.

The next model discussed is Jack Phillips's Return-on-Investment (ROI) methodology (1997a), based on Kirkpatrick's framework. It starts with Kirkpatrick's four levels. Then Phillips presents an elaborate methodology for calculating the ROI of training solutions. One of the key steps in this approach is to isolate the effects of training in order ...

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