PRINCIPLE 5: EVERY ORGANIZATION SHOULD AIM FOR THE BEST THAT SOCIETY CAN ATTAIN
Real and useful evaluation hinges on linking what we use, do, produce, and deliver to adding value to society. Starting with a useful vision tied to long-term positive external impact ensures that we all can align our unique contributions. Why should a group care about strategy, alignment, measurability, and objectives? Because the survival of their organization depends on it. If this sounds hard to believe, review the Fortune 500 list of companies; see how many thought they were at the top of the world one year or a few years and then dropped off the list, never to reach it again. The drop-off rate is about 80 percent. The formula for getting to the top is not the ...
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