PRINCIPLE 4: DERIVE VALID NEEDS USING A TOP-DOWN APPROACH
We live in a complex society that is multicultural, diverse in many ways, and full of competing interests. How do we sort out these issues? What is their impact? The answers lie in identifying the common good in terms of results and carefully dealing with competing issues, using a disciplined process to arrive at justifiable goals and objectives that will make a positive contribution to customers and the shared society.
An organizational vision is the ultimate result an organization seeks to obtain; it is tied to the strategic level of an organization. The vision concerns the long-term, external impact on clients and society and is the starting point for planning. The organizational
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