Chapter Five
Envisioning the Future
Opening Vignette
There are two global companies: Company A and Company B. Company A, a global manufacturing company, has been struggling with dramatically decreased employee work engagement over the past two years. Company B, a global pharmaceutical company, has been successful for more than ten years, but company leaders wish to ensure that the company is sustainable and competitive over the next ten years.
Although leaders in both companies face different issues, the leaders in both are trying to envision their futures. The main difference exists in how they intend to bridge the gap between their current status and their desired future. One way is to focus on correcting deficiencies or problems; ...
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