One of the major objectives of performance appraisals is to provide employees with targeted feedback and guidance to help them learn, grow, and develop. Without a developmental component, performance appraisals would be relegated to the role of a mirror, showing employees how their performance looks but providing no help, support, or guidance to do anything about it.
The developmental comments that you include in your performance appraisals will ultimately help your employees experience the satisfaction associated with increased personal growth and increased personal productivity. Plus, as employees become more effective and productive, the effectiveness and productivity of the company will be enhanced.
Employee self-development is not a one-dimensional concept. Instead, in order for feedback in this area to have its intended positive impact, it needs to focus on the key components of development and growth. You need to include instructive phrases on such topics as training, personal goals, career planning, seeking learning opportunities, building problem-solving skills, widening one's knowledge base, and more.
Employees and employers alike seek growth and development, and your phrases in this area will help both of them meet this goal.