Book description
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- CONTENTS
- INTRODUCTION
- CHAPTER ONE: Presentation Crimes
- CHAPTER TWO: Imperfect Pitch
- CHAPTER THREE: Bill Clinton, Johnnie Cochran, and a London Hooker
- CHAPTER FOUR: Making Connections
- CHAPTER FIVE: Trevor's Sledgehammer
- CHAPTER SIX: We Will Fight Them in the Boardroom
- CHAPTER SEVEN: Benign Dictatorship
- CHAPTER EIGHT: The Pitch and Beyond
- CHAPTER NINE: The Perfect Pitch
- ACKNOWLEDGMENTS
- BIBLIOGRAPHY
- INDEX
- ABOUT THE AUTHOR
Product information
- Title: Perfect Pitch: The Art of Selling Ideas and Winning New Business
- Author(s):
- Release date: October 2006
- Publisher(s): Wiley
- ISBN: 9780471789765
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