Introduction

Rick sells industrial equipment to manufacturers. Right now, he only has one potentially worthwhile opportunity to pursue, but it’s a long shot. He has been calling his contact inside the account every day for a week to “check in” and get an update. Even though there really are not any buying signals, Rick still sees them everywhere. He is looking for the silver lining in what is quickly turning into a storm cloud. Finally, fed up, his contact tells him they are going with a competitor, insists that Rick stop calling, and hangs up on him. Rick has nothing else to rely on. He has no choice but to start cold calling.

Sarah sells for the same company in a neighboring territory. Just as Rick is getting hung up on, she is wrapping up ...

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