CHAPTER 11Conclusion
We have worked hard to pack the latest research related to contemporary selling into this book. However, never lose sight of the reality that it is not what you say that matters; what really matters is how you say it.
Earning referrals is all about deploying the right strategy, saying the right things, and then saying those things in the right way. Frankly communicating the right way means using tone, speed, and sincerity. So remember: it’s not only what you say, but how you say it. That’s a crucial distinction.
You should also consider what not to say. You’ve invested a great deal of effort into learning the strategies and phrases in this book. Don’t fall victim to old school statements that people hope will generate referrals. ...
Get Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
