CHAPTER 2Motivating Teams to Be Highly Creative

Teams are critical to the creative process in most companies and organizations. Effective leaders realize this, and so they invest considerable amounts of time, energy, and money in developing, using, and motivating creativity and innovation teams. Innovative organizations and leaders encourage creativity by:

Images Intentionally encouraging time for creativity meetings

Images Ensuring that innovation teams are effective

Creating an open, informal, free environment

Creating an environment in which creativity ...

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