Chapter 1Why Motivate?
“If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
—Antoine de Saint-Exupéry
As you read about motivational phrases and behaviors, you will notice a pattern of open communication and respect. That is the basis for motivation, and many of the words and actions to motivate are small and simple, especially given how powerful they are.
Motivation Versus Demotivation
Most people understand the benefits of motivating employees. We have all been demotivated and felt undervalued. Remember the people who have motivated you most and those who have had the opposite effect.
The reasons for motivating are ...
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