Chapter 4Perfect Phrases to Create a Mission, Vision, and Values-Based Team

People burn out more from a lack of purpose than from a lack of energy.1 We can establish that purpose by inviting our employees to respond to the questions “Why are we here?” and “What are we trying to do?” with heartfelt answers they can commit to. If our teams have a shared vision of purpose, they will move in the same direction. If our teams have shared values, they can work together to get the job done. When we do a good job defining mission, vision, and values and engage our employees in the process, it establishes them in our team’s minds and hearts. The mission, vision, and values will guide daily decisions and will foster commitment and involvement.

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