Chapter 11Perfect Phrases to Set and Communicate Standards and Goals

Because this book focuses on verbal communication, the phrases here are for conversations about job standards and goals rather than for creating written standards and goals. I do include a sampling of actual job standards and performance goals so you can see what effective standards and goals are like. For a more complete list of potential job standards and performance goals, refer to Perfect Phrases for Setting Performance Goals by Douglas Max and Robert Bacal.

The way we communicate standards and goals can make the difference between standards and goals that guide the day-to-day operations, and standards and goals that are quickly forgotten.

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