Introduction

Perfect Phrases for Writing Company Announcements is your personal guide to both external and internal written communication. Announcements should be phrased with care whether they’re written for clients, customers, investors, employees, or anyone else who has a stake in your business or an interest in your products or services. A well-crafted announcement can inform, inspire, motivate, entice, sell, and even shape (or shape shift) your company’s image.

Announce big news, but announce the small news, too, and consider making regular announcements. Keeping your name and news visible will help you stay in the consumer’s mind, and regular announcements to employees will make them feel valued and worth the time and effort to be kept ...

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