Chapter 7Other Important Internal Announcements

“Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.”

—Zig Ziglar

The most challenging announcements to create and share center around difficult circumstances and negative transitions, but these announcements are critical to keeping things as calm and steady as possible. Your employees and stockholders both want and deserve to be aware of major changes before they become rumors. Hearing about change from the source is always more reassuring. When the news is unwelcome, your openness and tone will be the way to create receptivity and a positive response, from simple acceptance and ...

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