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Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications

Book Description

The Right Phrase for Every Situation . . . Every Time!Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations.

Table of Contents

  1. Cover Page
  2. Perfect Phrases™ for Writing Company Announcements
  3. Copyright Page
  4. Contents
  5. Acknowledgments
  6. Introduction
  7. Part One Sharing Information: The Whys and Hows
    1. Chapter 1: Your Message
      1. Media Choices
      2. Internal Announcements
      3. External Announcements
      4. Promotional Writing Basics
      5. E-Mail Basics
      6. Blogging, Facebooking, Twittering . . .
      7. Words Are Forever
      8. What Works for You?
    2. Chapter 2: Style
      1. Target Your Audience
      2. Pinpoint Your Message
      3. Get the Phrase Out!
      4. Image Matters
      5. What’s Your Style?
  8. Part Two The Perfect Phrase
    1. Chapter 3: Company News
      1. Newsletters
      2. Press Releases
      3. New Customer Service Initiatives
      4. New Products
      5. New Services
      6. Announcements to Investors
    2. Chapter 4: Customer Care and Events
      1. New Online Features
      2. Special Sales
      3. Contests
      4. Event Announcements and Invitations
      5. Conferences
      6. Free Consultations
      7. Online Feedback Forums
      8. Product Recalls
    3. Chapter 5: Announcing Transitions to the Public
      1. Renovations
      2. Closing / Moving / Adding Locations
      3. New Management
      4. New Partners
      5. Mergers and Acquisitions
    4. Chapter 6: Internal Announcements to Inform and Inspire
      1. Message of the Day / Week / Month
      2. Internal Newsletters
      3. Encouraging Wellness
      4. Company Incentives
      5. Congratulations to the Team
      6. Training Opportunities
      7. Conferences and Expos
      8. Company Events
    5. Chapter 7: Other Important Internal Announcements
      1. Restructuring / Reorganization
      2. Changes in Policy
      3. Cyberspace Policies
      4. Raising Morale in Tough Times
      5. Layoffs
      6. Workplace Safety
      7. Performance Reviews and Feedback
      8. Customer Service Reminders
    6. Chapter 8: Personnel Announcements
      1. Now Hiring
      2. New Management
      3. New Team Members
      4. Promotions
    7. Chapter 9: Reaching Out
      1. Opinion Polls
      2. Links and Affiliate Programs
      3. Working Together
      4. Participating in Your Community
      5. Seeking Testimonials
    8. Chapter 10: Purpose-Specific Nonprofit
      1. Membership Drives
      2. Fund-Raising / Requests for Donations
      3. Requests for Volunteers
      4. Engaging the “Next Generation”
      5. Great Voices to Inspire
    9. Chapter 11: Thank You!
      1. Thank You for Your Business
      2. Thank You for Your Dedication
      3. Thank You for Your Donation
      4. Thank You for Referrals
  9. Part Three Writing Your Perfect Phrases
    1. Chapter 12: Your Perfect Phrases
      1. Have You Made Some Perfect Notes?
      2. What Makes a Phrase Perfect?
      3. A Perfect Brainstorm
      4. A Perfect Buddy
      5. Six More Perfect Phrase Tips
      6. Perfect!
    2. Chapter 13: Write On!
      1. Six Steps to Good Writing
      2. Perfect Structure
      3. The Top Five Grammar Flubs
      4. Translation Flubs
      5. Grammar-Check, Spell-Check, and Human-Check
  10. Conclusion
  11. Resources