O'Reilly logo

Perception and Imaging, 4th Edition by Richard D. Zakia

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

Rhetoric

Trying to find a verbal equivalent to a visual experience seems to make one more sensitive to both seeing and to language.

Ralph Steiner

“Paris” by Richard D. Zakia.

Rhetoric has been defined as the art and study of using language in an effective and persuasive manner to influence the thoughts and actions of listeners. It relies heavily on rhetorical devices such as metaphor, simile, and allusion.

This traditional definition seems to restrict oratory to the written and spoken word. In a larger sense, rhetoric deals with any and all means of communication—persuasive communication. In this day and age persuasive communication is highly ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required