People in Projects

Understand Cultural Differences

The first, and perhaps most critical, element in creating profitable international work teams is fostering an understanding of the various cultures. Team members must understand and appreciate the expectations and business practices of other peoples before they can join to create a unified team. They must acknowledge cultural incompatibilities and differences, and must be willing to listen to others and learn about their ways in order to find acceptance and common ground. Strong alliances—whether internal or external—are not deals; they are relationships. They are built on certain levels of trust and understanding. Without creating this foundation, the alliance’s chances for success are slim.

The concept I drive ...