Risk Assessment and Strategy Planning

The objective of the CRM team is to predict potential risks then plan to reduce or avoid them. We’re talking here about everything from the obvious (foreign exchange regulations), through the easily discoverable (whether local workers are accustomed to participatory or authoritative supervisory methods), to the subtle and obscure (whether the cultures represented onsite tend to value harmony or accuracy in communication, and how this may affect relationships).

Another category of risk to assess concerns the reaction of local nationals to the business practices and social values being imported into their environment. The authors recognize how typical it is for Americans to be guided by the unexamined assumption ...

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