People Analytics in the Era of Big Data

CHAPTER 5 Talent Sourcing Analytics

And there is no trade or employment but the young man following it may become a hero.

—Walt Whitman

THE BUSINESS CASE FOR TALENT SOURCING TODAY

Workforce represents the most valuable asset of any organization and defines its ability to drive performance and innovation. To achieve its success in today’s marketplace, your organization needs to find the right talent, at the right time, and through the right channel.

We are in the age of technology where the key to an organization’s recruiting success lies in its ability to adapt, evolve, innovate, and stay relevant. Today, that means integrating social media, Big Data solutions, mobile cloud services, and marketing tools into the overall sourcing strategy.

Defining Talent Sourcing Today

Talent sourcing is the first stage in the talent acquisition process and is one of the most important phases in talent life cycle management. We define talent sourcing today as the practice of identifying and uncovering job candidates, passive or active, through the use of online and offline recruitment techniques. This can occur through a variety of recruitment channels, which can include (but are not limited to) employee referral programs, social media platforms, talent communities, resume databases, search engine optimization (SEO), agency/third-party recruiters, job boards, niche sites, corporate sites, universities and alumni groups, billboards, and print advertisements (see Figure 5.1).

Figure 5.1 ...