Peak: How Great Companies Get Their Mojo from Maslow

PREFACE

Deep down I always knew that business could be done differently. I founded and grew my company, Joie de Vivre Hospitality, with this rebellious spirit. But it wasn’t until I was rocked to my foundation with a desperate economic downturn that I was truly able to see the power of my principles.

Celebrated restaurateur Danny Meyer told me he wrote his book Setting the Table because it helped him move from the intuitive to the intentional in how he ran the Union Square Hospitality Group. Brazilian CEO Ricardo Semlar has said he wrote his books The Seven-Day Weekend and Maverick to address one of his director’s questions about whether what works in practice for their company could also work in theory. I decided to write Peak because ...