CHAPTER EIGHT
CREATING COMMITMENT
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We should be able to institutionalize all the democratic, communicative, respecting, loving, listening customer satisfaction kinds of things in the future by using the advantages of technology. In other words, keeping all the benefits of smallness but also capitalizing on the benefits of bigness.
 
ABRAHAM MASLOW
 
The bigger you get as a company, the more you need to create forums for engagement with your customers. Even if you’re big, act small. People are more likely to trust you when they can relate to you. And being humble usually means you’re a more empathic listener.
One of the unique methods ...

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