THE AUTHOR
Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California’s largest boutique hotel company, consisting of over forty award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules: Daring to Be Yourself in Business (Fireside) and Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Berrett-Koehler). Chip received his BA and MBA from Stanford University. He has an Honorary Doctorate in Psychology from the Saybook Graduate School. He lives in San Francisco. You can contact Chip at http://www.chipconley.com. If you are interested in PEAK Seminars or PEAK Leadership University, go to www.peakorganizations.com.

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