Introduction

Books teach me. Even my own. Writing a book helps make sense of what I've learned at the congested crossroads of psychology and business. And I enjoy sharing the wisdom found on the journey. You're welcome to think of me as your crossing guard at that confusing intersection.

It's been 10 years since Peak was published and I'm thrilled the book is still a favorite with so many people, and in so many different industries and countries. This updated edition offers new insights from me, as well as many examples of new companies—from Facebook to WeWork—that use the Peak model in their organizational strategy. You'll also find a whole new chapter on Peak Leadership Practices (Chapter Fourteen) and a new Managerial Assessment tool regarding the Employee Pyramid in the Appendix.

Quite a bit has changed for me in the past decade. Just six months after Peak came out in 2007, it was clear we were entering the Great Recession, not long after recovering from the dot-com bust. Who knew my company would experience two once-in-a-lifetime downturns in the same decade? Déjà vu. Joie de Vivre (JdV). Don't worry, this isn't a French lesson; let's just say I felt a whole lot of déjà vu at JdV between 2008 and 2010.

During difficult times, it's natural to feel paralyzed and to operate exclusively in survival mode. Most of us are working in infectious fear factories, where risk aversion runs rampant at a time when creativity, innovation, and teamwork are more needed than ever. That's ...

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