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PayPal For Dummies

Book Description

Here's how PayPal can help your business succeed

E-mail money, save money, make money, and enhance your Web site

PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.

Discover how to

  • Establish the account you need

  • Use PayPal like an ATM

  • Set up multi-user access

  • Accept payments in multiple currencies

  • Ship merchandise using PayPal

  • Create a shopping cart and buttons

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. About the Author
  5. Dedication
  6. Author's Acknowledgments
  7. Publisher's Acknowledgments
  8. Contents at a Glance
  9. Contents
  10. Foreword
  11. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. How This Book Is Organized
    4. Icons Used in This Book
    5. Where to Go from Here
    6. I Want to Hear from You!
  12. Part I: Powerful, Practical PayPal
    1. Chapter 1: Getting to Know PayPal
      1. Discovering PayPal
      2. Determining What PayPal Can Do for You
      3. Finding Out How PayPal Works
      4. Knowing How PayPal Protects Buyers and Sellers
      5. Discovering the Scope of PayPal's Tools and Services
      6. Making PayPal Work for You
    2. Chapter 2: Sign Me Up!
      1. Types of PayPal Accounts
      2. Setting Up Your Profile
      3. Accounts Outside of the United States
      4. PayPal and Privacy
      5. The PayPal User Agreement
      6. PayPal Fees
      7. PayPal as Your Money Market Manager
      8. Refer a Friend
      9. Closing Your PayPal Account
    3. Chapter 3: Protecting Yourself
      1. Protecting Yourself As a Buyer
      2. Protecting Yourself As a Seller
  13. Part II: Purchasing with PayPal
    1. Chapter 4: Paying with Your PayPal Account
      1. Sending Money
      2. Picking a Currency
      3. Making Payments
      4. Buying from eBay Auctions
      5. Tracking Payments
      6. Ancient History
      7. Canceling a Payment
      8. Pay Many at One Time with Mass Payments
    2. Chapter 5: Using PayPal Transactions
      1. Becoming Verified
      2. Adding Funds
      3. Withdrawing Funds
      4. Using ATMs
      5. Writing eChecks
    3. Chapter 6: PayPal Credit
      1. Applying for Credit
      2. Terms and Conditions
      3. How to Use Your Credit Account
      4. Calculate Your Monthly Payments and Interest
      5. Know Your Limits
      6. Keeping Your Contact Info Current
  14. Part III: Selling with PayPal
    1. Chapter 7: Getting Ready to Sell
      1. Setting Up Your Selling Preferences
      2. Setting Up Your Payment Receiving Preferences
      3. Setting up Multi-User Access for Your Business
    2. Chapter 8: Listing an Item on eBay
      1. Select a Category
      2. Adding a Title and Description
      3. Getting Detailed
      4. The Enter Pictures & Item Details Page
      5. Choosing PayPal as Your Payment Method
      6. Changing PayPal Preferences through eBay
      7. eBay's Payment and Shipping Page
      8. Submit Your Listing
      9. Adding an Automatic PayPal Logo
      10. Adding a PayPal Logo Manually
      11. Bulk Up: eBay's Selling Manager
      12. Cash-Back: PayPal's Preferred Rewards
      13. Selling in PayPal Shops
    3. Chapter 9: Sending an Invoice
      1. Customizing Your Buyer Notification Message
      2. Manage End-of-Listing Activities with the Post-Sale Manager
      3. Sending an Invoice
      4. Creating an Invoice Template
    4. Chapter 10: PayPal Shipping
      1. Shipping Items Sold on eBay
      2. Calculating Shipping for a Non-eBay Item
      3. Choosing Which Shipping Service to Use
      4. Setting Shipping Calculations
      5. Setting Shipping Preferences
      6. Printing Shipping Labels
    5. Chapter 11: Managing Your PayPal Payments
      1. History Class
      2. Downloading Your Account History
      3. Reviewing the Merchant Sales Report
      4. Looking at Your Transaction Disputes
      5. Downloading a Transaction Log
  15. Part IV: Getting Money in the (e)Mail
    1. Chapter 12: Asking for Money
      1. Invoicing versus Requesting Money
      2. Creating a Money Request
      3. Quasi-Cash
      4. Accepting eChecks
      5. Canceling Your Money Request
      6. Making a Refund
    2. Chapter 13: Accepting Payments in Multiple Currencies
      1. Picking a Currency
      2. Creating a Currency Account
      3. Tracking Currency Conversions
      4. Handling Currencies Automatically
      5. Transferring Funds Between Currency Balances
      6. Withdrawing from a Currency Balance
      7. Currencies and Web Site Payments
  16. Part V: Integrating PayPal into Web Sites and Applications
    1. Chapter 14: Creating PayPal Buttons
      1. Calculating Merchant Fees
      2. Selecting Which Buttons to Use on Your Site
      3. The Button Factory
      4. Setting Product Options
      5. Adding the Code to Your Web Site
      6. Customizing the Page Look
      7. Creating Donations Buttons
      8. The Customer Experience
    2. Chapter 15: Adding Subscriptions and Recurring Payments to Your Web Site
      1. Generating a Subscription Button
      2. Sign ’em Up: The Subscription Payment Flow
      3. Canceling Subscriptions
      4. Under the Hood: Editing the HTML
    3. Chapter 16: The PayPal Shopping Cart
      1. Generating Shopping Cart Buttons
      2. Converting Buy Now Buttons to Shopping Cart Buttons
      3. Customizing the HTML of the PayPal Shopping Cart
      4. Making Your Page(s) Look Good
      5. Dynamically Generating Add to Cart Buttons
    4. Chapter 17: PayPal Integration
      1. The Payment Request Wizard for Microsoft Outlook
      2. Auction Messenger for FrontPage
      3. Using Web Assist for Dreamweaver
      4. Using Web Assist for Flash
      5. PayPal for Adobe GoLive (Transmit Media)
  17. Part VI: PayPal Web Services
    1. Chapter 18: The PayPal Sandbox
      1. Setting Up Testing Accounts
      2. Adding Funds to Your Testing Account
      3. Sending Money from a Test Account
      4. Requesting Funds from a Test Account
      5. Testing Sandbox Payments Using Buy Now Buttons and IPN
      6. Requesting an API Certificate
    2. Chapter 19: Integrating PayPal Transactions into Your Site
      1. Enabling Payment Data Transfer
      2. Setting Up Instant Payment Notification (IPN)
      3. Adding PayPal to Your Third-Party Shopping Cart
      4. Generating Username/Password Combinations
    3. Chapter 20: The PayPal APIs
      1. PayPal's Architecture Overview
      2. PayPal's Development Environments
      3. PayPal's Software Development Quick Start
      4. Downloading the API Reference Guide
      5. Getting a PayPal Certificate
      6. Converting Your API Certificate to a .P12 Certificate
      7. Running a Test Client
      8. The eBay Business Language (eBL) Schema
      9. Downloading PayPal's SDK
      10. Using PayPal's Sample Applications
      11. Additional Resources
  18. Part VII: The Part of Tens
    1. Chapter 21: Ten Reasons to Add PayPal to Your Web Site
      1. PayPal Is the Easiest Way to Add E-commerce to Your Web Site
      2. You Don't Need to Apply for a Merchant License
      3. You Can Specify Payment Preferences
      4. The Buttons Are Free
      5. Easy Encryption
      6. Many E-commerce Solutions Already Support PayPal
      7. Setting Up Subscription Payments Is Easy
      8. No Setup Fees
      9. Detailed Transaction Data
      10. Promotion through PayPal Shops
    2. Chapter 22: Ten Helpful PayPal Resources
      1. PayPal Connect
      2. The PayPal Business Resource Center
      3. PayLoadz
      4. Allwebco Design
      5. PayPal Developer Central
      7. AuctionPix Image Hosting
      8. Constant Contact
      9. SendPal
      10. LeverUp
  19. Index