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Party Marketing by Lennart Grahn, Harold Moe

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Day 5:Where should we be located?Or distribution channels

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Gus was standing outside the front doors waiting for Nick. It was a week before midsummer, a wonderfully mild June morning smelling of lilac blossom.

“Today we're going to get out into reality. Get to the heart of the pulse to see what we can discover.”

“Sounds great to me,” said Nick who was having a day off from work and was therefore casually dressed in a cap and with a backpack. He felt completely underdressed next to Gus, who was correctly attired in dark suit, white shirt, Armani tie, shiny shoes and briefcase. They jumped on a bus that took them to Oxford Street in ...

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