Praise for Partnering with the Frenemy
“In both supply-chain management and the channels of distribution, strategic partnerships are critical to success. But truly synergistic partnerships are hard to find. Professor Jap draws on her own experience and extensive research to help us learn from partnerships that have gone awry. Managers who understand why partnerships fail learn to minimize failures and, in turn, enhance successful collaboration.”
—John R. Hauser, Kirin Professor of Marketing, MIT Sloan School of Management
“Dr. Sandy Jap is an academic with her feet out of the ivory tower and in the real world of business. Partnering with the Frenemy is an insightful view about what can make relationships work, or not work, amongst businesses.” ...
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