7. Solutions to Frenemization

Managing organizational relationships has both similarities and differences from the way we manage personal relationships. I pointed out key examples of both in each chapter along the way. The most persistent myth of partnering, though, is that longevity is an indicator of relationship success. Sometimes that’s true, but more often it is not. Endurance is outstanding in personal relationships—this is why golden wedding anniversaries are celebrated—but does not serve as a good heuristic for business management.

The most persistent myth of partnering is that longevity is an indicator of relationship success.

Why should we expect that long-life relationships necessarily translate into better organizational performance? ...

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