Foreword by Robert Woodbury

To design well is to be in joyful flow. All good designers make copious – indeed massive – piles of media as they work. Somehow, from this mass of sketches, models and prototypes, something new emerges. To be a good designer, it has always been necessary to become an expert in the crafting of many different media, and today those crafts are mostly digital. Craft is always learned by doing and polished by practice, but these tacit acts are not sufficient. Designers must know the concepts that underlie the forms of media they use. In today’s digital media, it is primarily symbols, algorithms and programs that form the language through which we come to know what we are doing. In this book, Wassim Jabi gives two gifts ...

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