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Chapter Eight

Performance

Gorillas going unnoticed – the importance of relevance

In 1907 Austro-Hungarian physician Rezso˝ Bálint documented his observations on a patient who was struggling with perception and vision after suffering brain damage to the posterior parietal lobes. This work is widely known and discussed in neurological circles, and the condition Bálint’s syndrome came out of these studies. Husain and Stein published a translation of Bálint’s work in 1988, including: ‘It is a well-known phenomenon that we do not notice anything happening in our surroundings while being absorbed in the inspection of something; focusing our attention on a certain object may happen to such an extent that we cannot perceive other objects placed in ...

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