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Packaging Essentials by Sarah Roncarelli, Candace Ellicott

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ACCESS AND REVIEW96 Proofing and Making Alterations

The printing process rarely goes exactly as planned. Even if there are no unforeseen surprises, sometimes just seeing the computer monitor image reproduced on a printed sheet of paper is a shock. The designer should receive a color proof before the final print run. This is the designer’s last chance to make sure the design will look exactly as it is intended. Color proofs are made using ink-jet printers, toner, dyes, or overlays. At the press proof, there are a few things to look out for:

• Check the sheet against the original copy, ink, and paper swatches to be sure everything is as it was intended.

Give the sheet an overview:

• Does it look as you expected it would?

• Are the colors correct, ...

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