O'Reilly logo

Packaging Essentials by Sarah Roncarelli, Candace Ellicott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

DESIGN CONSIDERATIONS: MATERIALS7 Research the Options

Well-chosen package materials add to the visual experience, provide tactile interest, reduce (or increase) costs, and increase (or decrease) environmental impact. By researching all aspects of a package’s potential, the designer will deliver a complete and uniformly surprising package design experience. In addition to the library and bookstore, the Internet is an excellent (free) tool for research. Among the blogs that are devoted to the packaging process are voxbox.com, thedieline.com, and lovelypackage.com.

ProjectProduct package designFirmAdam & CompanyDesignerAdam LarsonClientAzul Real

It is evident that package material and shape can have a dramatic effect on how a product is perceived ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required